As our founder, Ethel, puts it, “Sophia’s unapologetic embrace and elevated streetwear style stood out to me. I thought it would be refreshing to fuse two very different personalities."

"I love Éclat's jewellery and if you know me, I wear them on a daily basis... especially their bangles! So I was really excited when Ethel asked if I was interested to work together." - Sophia Chong

For this year's campaign, our team wanted a destination that was rich in heritage and at the same time, effortlessly easy-going. Lake Como was exactly that. Known as a holiday haven for celebrities and royalties, its fusion of old-world charm and idyllic luxury is a sensory delight.

The campaign film shot by Vanessa and Ivo (whose works have been featured in the acclaimed Vogue and Brides magazines) portrayed our muse, in all her glory – a dynamic and free-spirited character with an innately independent spirit. As the saying goes, "in silence, we find our strength." The vast backdrop and old-fashioned mystique of Lake Como had an extraordinary ability to evoke a sense of humility and quiet reflection – a reminder that inner strength makes for a more powerful impact than loud vocal noises.