The Leopard Collection:
Marked by Grace
In support of World Infertility Awareness Month, Éclat by Oui introduces the Leopard Collection: Marked by Grace – a tribute to the women whose grace leaves a mark far deeper than we can see.
Inspired by the female leopard, a symbol of instinct, courage, and grace, this campaign honours those who bear the often-unseen emotional and physical toll of infertility, a reality faced by 1 in 6 couples in Singapore. By sharing their stories, we hope to spark conversation, offer support, and break the silence.

Anna Haotanto
Meet Anna, CEO and founder of Zora Health, Asia’s leading fertility, menopause, and family health platform. Her personal journey — navigating Polycystic Ovary Syndrome (PCOS), hormonal issues, and multiple surgeries — ignited a deep passion to transform women’s healthcare.
After freezing her eggs in 2018 and hearing from hundreds of women struggling in silence, she founded Zora Health to bring compassion, clarity, and support to those facing complex fertility and hormonal challenges.

What challenges do women face when navigating fertility and women’s health, and how does Zora Health address them?
Women often encounter unclear pricing, non-standardised packages, and language barriers — all while managing demanding jobs, caring for others, and trying to keep it all together. That’s why I started Zora Health – to close the gap. We’re here to offer trusted support, better information, and a more compassionate approach to women’s health. Our mission is to unlock healthcare possibilities so everyone can live the life they want—with choices, not limitations.
What does silent strength look like in women navigating fertility journeys?
Silent strength is everywhere in fertility journeys — even if it doesn’t look dramatic. It’s in the woman who wakes up at 6 a.m. to inject herself with hormones, then heads to work and leads a team. It’s in the woman who holds space for her friends’ baby showers while navigating her loss. It’s in every single “try again” after disappointment. These moments rarely get attention—they’re quiet, invisible. But they’re powerful. They show a level of resilience most people never see.
With the poise of a leopard, these women carry their struggles with quiet determination and move through life with strength that deserves to be seen and honoured.
What is the first step women should take to make informed decisions about their fertility health?
Start early. You don’t need to be actively trying to conceive to check in on your fertility. The earlier you have information, the more options you’ll have later. It’s important to get a baseline assessment, understand your hormones, and find a doctor you trust. Fertility shouldn’t catch you off guard.
What does it mean to make an informed choice about fertility?
Making informed choices isn’t about doing more — it’s about having clarity, support, and confidence to make decisions that align with your body, values, and life stage. It starts with asking questions, even the uncomfortable ones. The medical system can feel overwhelming, and it’s easy to get lost or rushed through decisions. But you have every right to understand your options clearly — from egg freezing success rates and IVF risks to what’s truly necessary for your unique situation. If something doesn’t sit right, don’t hesitate to seek a second opinion.

Caryn Lim
Meet Caryn, COO of Urohealth Medical Clinic, mother of three children conceived through IVF, and author of ‘The Blessing’ a children’s book about IVF.
After being diagnosed with endometriosis, she underwent surgery to remove ovarian cysts to improve her chances of conceiving. Despite many failed IUI cycles and experiencing a pregnancy loss after IVF, Caryn persevered in her fertility journey. Today, she advocates passionately that women are not defined by infertility.

What motivated you to share your IVF journey?
IVF is often a private struggle, but it is a shared human experience. The loneliness I felt going through IVF compounds the physical and emotional weight. The pain of the journey pushed me to do something about it for others. Stories have the power to normalize conversations and spark change. By sharing my story, I hope that society can acknowledge the social stigma surrounding fertility treatments and change our mindset about it.
How has this journey reshaped the way you see yourself?
Before I started IVF, I never thought I could go through it knowing what it entailed. But having gone through it, I surprise myself and discovered that I had more grit than I realise. This grit takes me through everything in life right now as a woman, in motherhood and my career.
Like a female leopard – brave and steady – she stepped out of the shadows of silence and stigma, transforming her IVF journey into a powerful voice of hope and visibility for others.
Did writing 'The Blessing' change the way you viewed your IVF journey?
Writing 'The Blessing' was my way of breaking the silence around IVF and challenging the stigma that still surrounds it. It helped me transform my IVF journey. It helped me reclaim my story, not just as a series of medical procedures but as a journey of resilience, pride, and hope. The book is also a dedication to my three sons who were all conceived through IVF. I wanted them and all children to be proud of how they came into this world and realise they were very much loved even before they came into being.
What would you say to encourage someone just starting on IVF?
Fertility issues are a medical condition, it is not a personality trait that defines you. Allow yourself to feel everything, talk it out with your support group and partner but never let it consume you.

Erda Muhd
Meet Erda, 29, who is currently in the midst of her IVF journey. After an earlier unsuccessful round, she recently completed a successful egg retrieval and is now preparing for her upcoming embryo transfer. Erda shares that while IVF demands physical endurance, it’s the emotional resilience that truly defines the journey.
In your IVF journey, what small but meaningful moments felt like quiet victories to you?
The quiet victories were in the everyday moments, choosing to keep showing up for life even when my heart was heavy. Picking myself up after the first failed IVF cycle and still finding the strength to smile, to serve my clients, to show love, that was a silent win. Living with grace under pressure, even when no one could see the struggle, became my quiet form of strength.
How has your support system helped you navigate the emotional and physical toll of IVF?
My support system reminded me that I didn’t have to carry it all alone. My husband has been my rock, holding space for both my strength and my softness. My loved ones and close friends offered gentle encouragement without needing explanations. And my doctors were not just professionals, but partners in this journey, caring and compassionate, which made all the difference.

Like female leopards who take down prey larger than themselves, women in IVF face immense odds with quiet power and relentless grace.

What do you wish more people understood about the IVF journey?
I wish people understand that IVF is not just clinical, it’s an emotional warfare wrapped in hope. Behind every injection, scan, or cycle is a woman managing hormones, emotions, and silent fears, while still showing up for work, for family, for life. It takes more than just physical endurance, it takes emotional grit and grace every single day.
What kept you grounded during the hardest moments?
“Grace under pressure.” That’s what I kept telling myself. I wanted to walk through this journey with dignity, softness, and strength even when everything inside me felt like breaking. My prayers kept me anchored, and I held on to the belief that everything unfolds in divine timing.
Kim Unwin
Meet Kim, co-founder of Fertility Support SG and author of 'Our Path' Fertility Journal. She shares how personal pain inspired her purpose and why building a supportive community through Fertility Support SG is central to her mission to ensure no woman faces fertility challenges alone.
Kim is a mother of three who unexpectedly began her infertility journey after her first two children. Following three years of trying for a third child, including a missed miscarriage, two IUIs, two IVF cycles, a major operation, and multiple frozen embryo transfers, her story embodies quiet strength and resilience.

Can you share why building a supportive community was central to your mission?
Fertility can be an incredibly lonely journey, often marked by silent grief, unspoken fears, and overwhelming decisions. But when women come together in a safe space to share, listen, and be truly understood, something shifts. That is the power of community. Our community was created to be that village where every woman, no matter where she is in her journey, feels seen, supported, and never alone.
What drives you to do the work you do with Fertility Support SG?
I know how lonely and scary this journey can be, and I don’t want other women to experience what it feels like to be in the dark, craving answers, and wishing someone had told them sooner. I do this to turn pain into purpose, so that no woman has to walk this path feeling invisible, misinformed, or unsupported.
Female leopards have the ability to thrive in the harshest terrains. In the same way, women facing fertility challenges continue to show fierce resilience and grace even when the journey is uncertain and difficult.
What have you witnessed about the strength and resilience of women navigating fertility challenges?
Over the years, I’ve seen how women have become their own advocates, researching treatments, switching doctors, asking the hard questions, and fiercely protecting their mental health. I’ve seen women grieve, rise, and show up again and again with quiet courage. The resilience of women navigating fertility is nothing short of extraordinary. They don’t just overcome barriers; they transform through them, and that, to me, is amazing.

Melody Loh
Meet Melody, 33, who is currently undergoing IVF. After experiencing a failed IVF cycle and an unsuccessful egg retrieval, she is now preparing to begin another round next month.
Melody opens up about the emotional toll of fertility challenges and the vital role that community support has played in helping her navigate this deeply personal journey.

What do you wish more people understood about the IVF journey, especially the emotional and physical toll it takes?
I wish people knew that IVF isn’t just a medical process — it’s an emotional marathon. The physical side effects like bruising, bloating, and fatigue are tough, but often the emotional weight is heavier. It’s the endless waiting, the constant cycle of hope and heartbreak. It’s grieving quietly while still trying to believe. It’s carrying disappointment in silence and still finding the strength to show up every day. I wish more people understood how much courage it takes to keep going when nothing is certain — and how vital it is to feel seen, supported, and not judged. Most of all, how difficult it can be to keep loving your body when it feels like it’s letting you down.
How do you encourage yourself after each setback?
One phrase I always come back to is, “This is not the end of your story.” It gave me something to hold on to during the toughest setbacks. Another that helped was, “One step at a time.” When everything felt overwhelming, I’d focus on the next small thing — one injection, one appointment, one breath. That mindset made things feel more manageable.
What does fertility mean to you now?
Fertility used to mean reaching a goal on a timeline. Now, it means resilience. It’s about showing up for myself with compassion, even when my body doesn’t respond the way I hoped. It’s nurturing possibility, in all its forms, whether physical, emotional, or spiritual. Fertility isn’t just about creating life anymore. It’s about making space for hope, healing, and love to take root in me.

The Leopard Collection
Marked by Grace
In support of World Infertility Month.


The Leopard Collection is available online and in-store now.