An Éclat by Oui Mother’s Day Special
This Mother’s Day, we wanted to tell a story that felt real. So instead of casting models, we invited our own community to step in front of the lens.
Women who have lived these moments.
Women who are still living them.
What unfolded were not just images, but stories of care, of strength, of becoming.
Three families. Three reflections of what it means to carry something forward.
Ruth & her family
“Every morning, my mum braided my hair before school. I didn’t know it then, but it was her way of showing me I was cared for. ”
“Now, I do it for my daughter. And I finally understand what it means to hold someone’s world so gently.”
There is a quiet intimacy in repetition—
in the same gestures, done over time.
What once felt routine becomes meaning.
What once was given becomes something you give.
In this, care is not taught. It is inherited.
Chantal & her family
You gave me the blueprint for a love that doesn't waver when things get difficult. Navigating the unique challenges of raising a special needs child, I find myself leaning on the resilience you modelled for me.
“I am blessed with a daughter who sees the world differently, and I am blessed with a mother-in-law who gave me the strength to be exactly the mother she needs.”
Strength does not always look loud.
Sometimes, it looks like showing up—again and again.
It is held in patience, in resilience,
in the unwavering decision to love, no matter what.
And over time, that strength becomes something you carry—
and something you pass on.
Louisa & her family
“You always knew I needed a hug or a quiet moment before I even realized it myself. Now, I find myself watching my daughter’s face and catching the subtle shifts in her spirit, just like you did with mine.”
“I am becoming you in the way I notice the little things, realising that motherhood is found in the details.”
Becoming is never instant.
It happens quietly—
in the way you respond,
in the things you notice,
in the love you give without thinking.
And one day, you realise—
you are not just like her.
You are her, in your own way.
The Mother's Day Collection is available online and in-store from Mon, 13 Apr 2026, 1100 (GMT +8).